The Power of Place with Ryan Frederick
We welcomed Ryan Frederick, author of Right Place, Right Time, to a membership call earlier this year. Frederick, an expert on longevity, has immersed himself in researching this exact topic.
The influence a sense of place has on one’s life.
Where people choose to live is rarely ever a shotgun decision and Frederick would argue, where you live matters enormously.
Timing isn’t something, it’s everything
At this moment of your life, are you in the right place at the right time?
“We’re in the midst of the opportunity of a lifetime.”
At the intersection of increasing longevity and wellbeing is one’s place. Frederick makes a strong statement to kick-off his time with us — but, what, exactly is this opportunity of a lifetime? People today are expected to live significantly longer lives, with many projections suggesting that half of the children born in developed countries will live to 100 years or more. Let that land for a moment. In an era where people are living longer than ever before, the concept of place has taken on a new level of importance, especially in the second half of one’s life.
We have the opportunity to quite literally live longer. However, a longer lifespan does not guarantee a greater wealthspan or healthspan, both important components of longevity.
“Healthy longevity is earned.”
This is where the concept of “healthy longevity” comes into play. According to Frederick, healthy longevity is earned through our lifestyle choices and the environments we choose to call home. This idea challenges us to think beyond just our immediate surroundings and consider the broader community and environmental factors that influence our health. Our decisions account for 90% of our longevity; meaning that the DNA that you have is outweighed by the decisions you make in your day-to-day life. Hopefully, this statistic offers you confirmation of the agency that you have to live a long and well life.
Finding a sense of place is key to healthy longevity. Increasingly important, as modern living has quite frankly become busier, and a confluence of factors, including social media, are creating shifts in our social lives. In a world so connected, we come face to face with statistics showing the loneliest generation. Frederick equates chronic loneliness to smoking a pack of cigarettes a day, having serious repercussions on one’s health.
Visit Ryan Frederick’s website here.
Where you decide to live will nudge you in the direction of healthy longevity… or the opposite is true. As Frederick puts it, “to live longer, change your environment.”
A myriad of elements beyond the four walls of a home create a place. Beyond the physical dwelling is the block you live on, the neighborhood you live in, the county and state lines of your residence, all the way to the country you’re in have an influence on your experience of a place.
Frederick touched on the concept of “place planning,” a proactive approach to selecting living environments that support long-term health and happiness. He argued that as people go through different life stages—from college to retirement—their needs and preferences change.
Both people and places change.
What sits close to Bridget’s heart is being competitive against herself, delivering what she’s promised to clients, and at the same time sharing her playbooks so she can see colleagues win. The competition is with yourself and the collaboration happens with everyone else.
When it comes to Bridget’s playbook on assets for her business, video is an integral part of her marketing strategy. Collaborating with a team based out of Miami, Bridget and her Marketing Director, Bella, deep dive into the product Bridget’s selling and prepare to produce content between 30 seconds and 22 minutes long to find success and reach across channels like Instagram and YouTube.
The power of video is when someone sees your content and sees you on video, they get to know you and they build trust and credibility with you.
In addition to competing with herself to scale her business, Bridget loves to work with Austin businesses, collaborating with seaplanes and jet boats to showcase other local entrepreneurs.
On a closing note, Bridget never leaves a story dead. At this time last year, Bridget was at 5,000 followers and today she’s growing at 16k. It’s not just about selling a home, it’s about selling Austin, and Bridget will do whatever it takes.
Timing isn’t something, it’s everything.
At this moment of your life, are you in the right place at the right time?
Visit Ryan Frederick’s website here.
