REALM EMPOWER

Unlock your potential with our comprehensive online luxury education program.

Informed by luxury thought leader and Équité Founder, Dr.Daniel Langer, REALM Empower is designed to challenge current paradigms of luxury, establish new standards for luxury service delivery and provide actionable applications to the businesses of REALM’s elite membership.

PRESENTED BY ÉQUITÉ

REALM Empower

REALM Empower, presented by Équité, in an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

Pricing starts at $799/year.
REALM Member pricing starts at $599/year.

“The luxury sector is undergoing its most profound transformation ever. Rising expectations and evolving lifestyles present significant challenges, particularly for those aiming for success in luxury real estate. The industry standard in real estate represents a nominal luxury experience, reflected only in the price, not in genuine value. Achieving loyalty has never been more difficult, yet no other sector relies as heavily on loyal clients for revenue and profit as luxury real estate. To navigate this shift, REALM Empower will provide attendees a revolutionary approach and tactical application to topics like international markets, brand storytelling and fostering deep emotional connections with clients. The end result of this educational journey will be an elevated experience for all involved; the luxury broker, the clients and the teams that are supporting them.”

DR. DANIEL LANGER, ÉQUITÉ

Course Modules

  • How to create a luxury experience and what the brand story should be about
  • What demographic is most important to capture today for future relevance
  • What is the most important factor when defining one’s brand
  • What is the new way luxury consumers gain inspiration
  • What provides a perception shift for a product
  • Where customers get most of their information about a brand

  • Essentials to managing a luxury brand
  • Creating the best brand experiences
  • What luxury companies fail to realize with top level clientele
  • How a luxury memory in luxury is created
  • What you won’t find in the top 100 brands in the world, in terms of valuation

  • The ability to innovate and influence
  • The most critical drivers for creation of extreme value
  • What happens if a brand story is not well-defined
  • What are limiting factors in luxury
  • Influence how people see a category to create extreme value

  • Definitions of Luxury
  • How Luxury Clientele stays loyal to a brand
  • What can cause a client to break up with a luxury brand
  • What breaking up with a brand is exactly the same as
  • Analyzing Luxury Managers Intuition

  • Luxury purchases in the digital realm
  • What are luxury drivers
  • The 4 dimensions of difficulty in luxury
  • The single biggest opportunity for a luxury brand
  • What Luxury pricing is the reflection of

  • What not to ask in the luxury sales process
  • Critical elements to selling luxury
  • Ideal outcome in selling luxury
  • Outcome of doing things right in the luxury process
  • How Luxury companies can create loyal customers

  • Why cultural capital is so important and the main gatekeeper
  • How to “price differently”
  • Downside of luxury discounting and the effects of pricing your brand too low
  • If price defines the relationship between supply and demand
  • Why pricing often determines the relationship between brand and customer
  • What is the luxury index and what it helps you analyze

  • What Gen Z means to many luxury brands
  • When Gen Z will be the #1 customer group of luxury brands
  • What Gen Z will become to luxury brands
  • What luxury clients today want today
  • What luxury buyers need as the world becomes more complex

  • Preferred option when analyzing a luxury brands market position
  • The increasing power of Social Listening technology
  • Luxury purchase decisions made through a digital journey
  • What luxury brands should be remembered for
  • What is most critical for brands to be successful in the luxury marketplace

  • Introduction to Brand Storytelling
  • Challenges of Differentiation
  • The Importance of Brand Story
  • Criterial for a Good Brand Story
  • Creating a Unique Brand Story
  • Examples of Great Brand Stories
  • Translating BrandStory into Experience
  • Filtering the Essence of Your Brand
  • Describing Your Brand Story Emotionally
  • Delivering on the Brand Promise
  • The Reality of Brand Stories

  • Understanding the wealth and influence of Gen Z in the luxury market
  • Creating fluidity between the digital and physical
  • Understanding emotional triggers
  • Creating value through education and transparency
  • Understanding digital natives: Gen Z vs Millennials
  • Strategizing for Gen Z engagement

  • Challenges of operating on a global scale
  • Marketing with cultural empathy and awareness
  • Importance of local partnerships
  • Informed services and customized client experience
  • Importance of expertise in compliance and international laws
  • Management of cross-border transactions

  • The Power of Networks in Real Estate
  • Leveraging Communities for Client Success
  • Human Connections and Their Role in Luxury Real Estate
  • Learning from Luxury Brands: Building Client Experiences
  • Creating Exclusivity and Scarcity in Real Estate
  • The Strategic Importance of High-Profile Connections
  • Building Trust and Advocacy with Ultra High Net Worth Clients
  • The Role of Technology in Enhancing Real Estate Showings
  • Turning Clients into Lifelong Advocates
  • Using Networks as a Core Business Strategy
REALM Member

$599/annually

per seat

ENTERPRISE PRICING

21-150 $499/per seat
151-250 $399/per seat
251-500 $299/per seat

Contact us for a custom quote for over 500 seats. 

WHAT’S INCLUDED
  • The base luxury education modules (1-11)

  • REALM Empower Certification upon completion of modules 1-11

  • Real estate specific modules (12 and beyond)

  • Ability to join Dr. Daniel Langer on his podcast

  • New real estate module released monthly

  • Exclusive small group sessions with Dr. Daniel Langer

REALM Empower

$799/annually

per seat

ENTERPRISE PRICING

21-150 $699/per seat
151-250 $599/per seat
251-500 $499/per seat

Contact us for a custom quote for over 500 seats. 

WHAT’S INCLUDED
  • The base luxury education modules (1-11)
  • Real estate specific modules (12 and beyond)
  • Access to Dr. Daniel Langers Podcast

  • New real estate module released monthly

Led by Dr. Daniel Langer

Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global “Top Five Luxury Key Opinion Leader to Watch 2021”. 
He won multiple awards for his work with brands in Europe, Asia, and the USA.

He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.

Frequently Asked Questions

REALM Empower is an online luxury education series designed in collaboration with Équité to provide comprehensive insights into the luxury industry, tailored for real estate professionals.

The series is ideal for seasoned luxury real estate professional interested in expanding their understanding of the luxury market and staying up to date with the current trends.

You will learn the foundational concepts of successfully navigating the world of luxury, luxury storytelling, how to cater to the next generation, and much more. Additionally, monthly real estate content will keep you updated with the latest trends and strategies.

The course is fully online, offering flexibility to learn at your own pace. It includes videos, readings, and interactive content.

Yes, active REALM Members will receive a certification upon completing the 11 module series.

REALM Empower is distinguished by its collaboration with Équité, bringing unmatched expertise and insights from the luxury industry. It provides a holistic approach, combining deep luxury knowledge with practical real estate applications.

Click the “Enroll Now” button on this page and follow the instructions to register.

$799 annually for REALM Empower
You will receive access to the monthly real estate content, but will not have access to the 11 modules or have eligibility to gain the certification. If you would like to learn more about becoming a member, please contact concierge@realm-global.com.

$599 annually for REALM Members
Please register through the REALM Platform under the education tab.

Yes, you will have lifetime access to the course content and any updates.

Our members are at the core of everything we do. By becoming a member, you unlock the global reach of REALM.