Elite Engagement
In our recent Thursday30 call, we had the privilege of sitting down with Chelsea Dimin and Shari Gronvall to explore the latest digital marketing best practices. Chelsea, a top-producing luxury agent based out of Maui, shared her expert framework for targeting affluent clients, building result-driven digital campaigns, and setting goals for 2025. Her insider knowledge of the luxury market and innovative strategies offers a roadmap for agents who want to better hone their marketing skills.
Cutting-Edge Digital Strategies for Targeting Luxury Lifestyles with Chelsea Dimin
“If there’s one takeaway you get from this, it’s not just about putting your ads out there. It’s about capturing the lead and responding right away. Otherwise, it’s a waste of money.”
Understanding Affluent Buyers
To connect with affluent buyers, it’s essential to truly understand their mindset. Chelsea emphasized that this starts with understanding their interests, routines, and behaviors. Whether it’s exclusive events, luxury clubs, or certain sports or hobbies, identifying these touchpoints is key to creating a campaign that not only reaches the right audience but resonates with them.
Crafting Campaigns that Convert
Chelsea walked us through her proven process for building campaigns that convert—no fluff, just results.
Step one: Research. Utilizing tools like Wealth-X allow agents to gather insights into their target audience’s profiles and preferences. By knowing where potential buyers spend their time—whether it’s at a golf tournament or a food and wine festival—you can tailor your campaign to hit the right notes.
Step two is creating content that resonates. Chelsea recommends A/B testing your ads to pinpoint which messaging and visuals get the best results. Consistency is crucial; it’s not just about putting an ad in front of the right person, but ensuring your brand’s voice stays aligned across all platforms to build recognition and trust.
Step three? Optimization. Lean into the data. Advanced targeting strategies like geo-fencing and site visitor retargeting allow you to pinpoint where and when your campaign will have the most impact. Chelsea shared how she uses performance dashboards to track analytics, ensuring she continuously refines her approach for maximum effectiveness. Plus, with virtual assistants handling lead vetting, Chelsea can quickly prioritize high-quality prospects and engage in real time when a lead is hot. “If there’s one takeaway you get from this, it’s not just about putting your ads out there,” Chelsea explained. “It’s about capturing the lead and responding right away. Otherwise, it’s a waste of money.”
Setting Goals for 2025: Content Creation
Looking ahead, one of Chelsea’s primary goals for 2025 is to double down on content creation. We all know being on camera can feel challenging at times, however, creating videos where potential clients can get to know you, build trust, and ultimately feel more connected to your brand is powerful for nurturing long-term relationships.
Mastering digital marketing for luxury buyers goes beyond just understanding their needs—it’s about crafting meaningful content, building authentic connections, and responding with precision. With Chelsea’s insights and proven strategies, you can position your brand for success in 2025.
Exclusive to our members: connect with top luxury agents of REALM® like Chelsea at our monthly members-only virtual networking events, Member events, the REALM Global Collective event and more.
