Silver Bullets with Bridget Ramey
The 14th agent in the whole state of Texas, we welcomed Bridget Ramey to our behind-the-scenes REALM meetings. From fear to force of nature, Bridget shared with us how she chose to scale her business.
It’s bullseye marketing and how to make it happen.
Within the past four years, Bridget has brought four people into the fold of her team. By expanding in this way, she has been able to own the lanes she excels at and master delegation. Take an insiders look at our one-on-one time with Bridget; and take notes on marketing amidst uncertainty, entrepreneurship, and scaling to new heights.
“If I can tell you one thing that you should be doing, it’s video. Not just the pretty picture video, but organically, authentically getting on camera and just sharing something about yourself that might be vulnerable, sharing about your market, sharing about what’s happening in your city.”
When you don’t know what’s going to happen in the market, how do you navigate it?
Whether it’s a paper mailer, email blasts direct to the inbox, or presence on social media, Bridget takes a full force approach with her marketing. In the midst of what some may have called a dip in the Austin market in 2022, Bridget ramped up her efforts. Rather than slowing down, it was at this time that she made the move to hire a full-time Operations Director and a full-time Marketing Director. She took this time to define her brand and prepare her business for the market to, inevitably, rev back up.
“I need to be spending money when other people are afraid to. I need to continue my marketing.”
What can be something that catapults you to the next level?
After experiencing three losses in her immediate family, Bridget describes the experience as one that would shift her focus towards her business in a whole new light. From a place of grief, and a funeral home family business, Bridget took all she’s come to know, and chose to make real estate her priority.
From there, with your own grit and determination, Bridget believes it can be one “rockstar client” to change the game for you. After the third loss, Bridget secured a $28 million dollar listing, representing a new level in her real estate career. The domino effect followed.
What’s in the marketing?
How authentically you operate in your business is something that clients will resonate with. In Bridget’s words, it’s important to be firm and fair in your negotiation and carry a deep respect for colleagues and clients alike.
That authenticity carries beyond Bridget’s client interactions, it’s also the person you see on social media. Whether showcasing a listing dressed to the nines or in a baseball cap and jeans, you’re getting Bridget.
“I have to be educated about my product and I’ve got to speak from the heart about why I think someone should by [the house]”
What is competition versus collaboration?
What sits close to Bridget’s heart is being competitive against herself, delivering what she’s promised to clients, and at the same time sharing her playbooks so she can see colleagues win. The competition is with yourself and the collaboration happens with everyone else.
When it comes to Bridget’s playbook on assets for her business, video is an integral part of her marketing strategy. Collaborating with a team based out of Miami, Bridget and her Marketing Director, Bella, deep dive into the product Bridget’s selling and prepare to produce content between 30 seconds and 22 minutes long to find success and reach across channels like Instagram and YouTube.
The power of video is when someone sees your content and sees you on video, they get to know you and they build trust and credibility with you.
In addition to competing with herself to scale her business, Bridget loves to work with Austin businesses, collaborating with seaplanes and jet boats to showcase other local entrepreneurs.
On a closing note, Bridget never leaves a story dead. At this time last year, Bridget was at 5,000 followers and today she’s growing at 16k. It’s not just about selling a home, it’s about selling Austin, and Bridget will do whatever it takes.
